Enhanced Conversion kya hota hai & Setup by GTM

 

"Enhanced Conversion" ka matlab hota hai ek aisa process jisme aap apne online business ya website ke conversions (jaise sales, sign-ups, ya other desired actions) ko behtar banaane ke liye advanced techniques aur tools ka istemal karte hain.

Agar aap Google Ads ya kisi digital marketing platform ka istemal kar rahe hain, to Enhanced Conversions ek feature hai jo aapke ads ke performance ko improve karne mein madad karta hai. Yeh feature users ke interactions ko track karne ka ek advanced tarika hai, jisme additional data (jaise ki email, phone number, etc.) ko secure tareeke se collect kiya jata hai, jisse aapko zyada accurate conversion data milti hai.

Iska main faida yeh hai ki aap apne advertising campaigns ko zyada accurately track kar paate hain aur unhe optimize kar sakte hain, jisse aapke ROI (Return on Investment) ko improve kiya jaa sakta hai.

Agar aap kisi website ke owner hain, to yeh conversion data aapko samajhne mein madad karega ke kaunse marketing channels ya tactics sabse zyada effective hain.

Enhanced Conversions ko setup karne ka process thoda technical ho sakta hai, lekin agar aap Google Ads use kar rahe hain to main aapko step-by-step guide de raha hoon:

Google Ads mein Enhanced Conversions Setup Karne Ki Steps:

1. Google Ads Account mein Login karein:

   • Sabse pehle apne Google Ads account mein login karein.

2. Conversion Tracking Setup karein:

   • Agar aapne pehle se conversion tracking setup nahi kiya hai, to pehle isse setup karna hoga.

   • Tools & Settings (top right corner mein) par click karein.

   • Measurement ke section mein Conversions option pe click karein.

   • Naye conversion action ko add karne ke liye + New Conversion Action pe click karein aur apne conversion action ko select karein (Jaise: Website, Phone calls, App installs, etc.).

3. Enhanced Conversions Enable karein:

   • Conversion action setup karte waqt, jab aap "Website" ko select karenge, to ek step aayega jahan aapko Enhanced Conversions ko enable karna hoga.

   • Enhanced Conversions option ko toggle on karen.

4. Website Par Required Code Implement Karna:

   • Enhanced Conversions ke liye, aapko apne website par tracking code implement karna hoga.

   • Google Tag Manager ya Google Ads tag ko apne website par install karna hoga.

   • Aapko website par user ke personal data (email, phone number, etc.) ko securely capture karna hoga jab wo conversion event complete karein.

   • Yeh data secure tareeke se Google ke servers par bheja jata hai.

5. Conversion Data Collect Karne Ki Settings:

   • Secure Data Capture: Jab conversion event complete hota hai, user ke data ko capture kiya jata hai. Aapko ensure karna hoga ki yeh data (email, phone, etc.) GDPR aur other privacy rules ko follow karte hue collect kiya ja raha ho.

   • Aap Google Tag Manager ya custom tags ka istemal karke yeh data capture kar sakte hain.

6. Testing Aur Validation:

   • Setup karne ke baad, Google Ads interface me aapko apni setup conversion ko test karne ka option milega. Yeh ensure karein ke data correctly collect ho raha ho aur conversions properly track ho rahe ho.

   • Google Tag Assistant aur Google Ads diagnostic tools ka use karke aap validate kar sakte hain ki conversion tracking sahi se kaam kar raha hai ya nahi.

7. Monitor Aur Optimize:

   • Setup hone ke baad, aapko apne campaigns ko monitor karte rehna hoga. Enhanced Conversions ke through aapko zyada accurate data milega, jisse aap apne ad campaigns ko optimize kar sakte hain.

Google Tag Manager ka Use:

Agar aap Google Tag Manager (GTM) use kar rahe hain, to aapko following steps follow karni hogi:

• GTM mein New Tag create karein aur Google Ads Conversion Tracking tag ko select karein.

• Conversion ID aur Label ko fill karein jo aapke Google Ads account se milenge.

• Enhanced Conversions ko enable karne ke liye "Use Enhanced Conversions" option ko tick karein aur required user data (email, phone number) configure karein.

Privacy Aur Compliance:

• Enhanced Conversions ko implement karte waqt, aapko privacy policies ko dhyan mein rakhna hoga.

• Aapko ensure karna hoga ki jo personal data collect kiya jata hai, woh legal aur regulatory requirements (Jaise GDPR) ke according ho.

Yeh steps aapko Google Ads mein Enhanced Conversions setup karne mein madad karenge. Agar aapko aur koi specific issue ho to, please bataiye!